XS.com names Hanna Le to lead Vietnam business development

XS.com has appointed Hanna Le as regional director of business development for Vietnam, bringing her back to the firm after prior leadership roles in the market. The move is meant to deepen local partnerships and support the company’s growth plans in Vietnam.

Why it matters: - XS.com is betting on a leader with local market experience to strengthen its Vietnam push. - The appointment is aimed at expanding partnerships, finding new growth opportunities and supporting the company’s regional strategy. - Vietnam is a priority market as XS.com looks to deepen its presence in Southeast Asia.

What happened: - XS.com appointed Hanna Le as regional director of business development for Vietnam. - Hanna Le is returning to XS.com after previously serving as country director. - The company announced the appointment on November 4, 2026. - The announcement was made in Switzerland.

The details: - Hanna Le will lead XS.com’s business development efforts in Vietnam. - Her remit includes building partner relationships and identifying new growth prospects. - Hanna Le will work with regional and marketing teams on initiatives tailored to Vietnamese clients and partners. - XS.com said the role supports the firm’s broader growth strategy. - Before rejoining XS.com, Hanna Le was head of business development at GTCFX. - At GTCFX, she led the commercial team and oversaw partner relationships. - Hanna Le previously served as country director at Radex Markets. - At Radex Markets, she oversaw business development and retail sales teams. - Her responsibilities at Radex Markets also included recruiting, training and local market planning. - She also worked as head of sales at Info Finance – CFD Media. - In that role, she supported brokers entering Vietnam through branding, industry relationships and targeted marketing. - Hanna Le also held a senior sales role at Shinhan Bank. - Hanna Le said she is eager to strengthen XS.com’s local presence, build strategic partnerships and create new opportunities for partners and clients. - Wael Hammad, group chief commercial officer at XS.com, said Hanna Le’s market knowledge and leadership experience make her a strong fit for the role.

Between the lines: - XS.com is using a familiar executive with direct Vietnam experience rather than bringing in an outside hire. - The choice suggests the company wants faster execution in a market that depends heavily on relationships, local knowledge and partner development. - The return of a former country director also signals continuity inside XS.com’s regional expansion plans.

What's next: - Hanna Le is expected to focus on local partnerships and business development execution in Vietnam. - XS.com is likely to keep building its presence in the market through commercial and marketing initiatives. - The company plans to use its broader platform, technology and services to support partners and clients in Vietnam.

The bottom line: - XS.com is reinforcing its Vietnam strategy with a leader who already knows the market and the organization.