GenTwo publishes book on the rise of assetization in finance

By AI, Created 4:49 PM UTC, May 18, 2026, /AGP/ – GenTwo has published a new Wiley book, Assetization: Inside the Trillion-Dollar Investing Revolution, now available through major booksellers worldwide. The book argues that finance is moving toward a more open, automated product-creation model that could unlock access to an estimated $255 trillion in currently inaccessible assets.

Why it matters: - GenTwo’s new book frames assetization as a structural shift in finance that could widen access to investable assets and lower the barriers to creating investment products. - The book argues that the change could affect investors, independent advisors and institutional wealth managers by expanding what can be owned, packaged and distributed. - The authors estimate the assetizable universe across real estate, private equity, private credit, infrastructure, digital assets, art and frontier assets at $255 trillion in currently inaccessible value.

What happened: - GenTwo announced the publication of Assetization: Inside the Trillion-Dollar Investing Revolution, published by Wiley. - The book is written by GenTwo Co-Founder and Chairman Patrick Loepfe, Co-Founder and CEO Philippe A. Naegeli, and Head of Communications Tom Lyons. - The book is now available in bookstores and through major booksellers around the world. - More information is available at the book’s website.

The details: - The book argues that two long-standing barriers in investing are breaking down at the same time: access to a wider range of assets and control of the investment product value chain. - The authors say the shift is being driven by three overlapping forces: broader access to assets, democratized tools for product creation, and automation across the product lifecycle. - The book says the industry is moving from a model where investors were limited to what was on the shelf to one where advisors can create their own products. - The second half of the book, Asset Rush: Tales from the Assetization Frontier, features eleven practitioners already building in the space. - Those profiles include a carbon scientist turning environmental markets into investible assets, an Ethereum co-founder examining blockchain’s role in corporate treasury management, a sports lawyer arguing athletes can become investible assets, a uranium specialist making the case for critical minerals, and a regulatory insider describing what he calls the world’s largest legal insider market.

Between the lines: - The book’s core argument is that financial product creation is becoming more modular and accessible, much like containerization changed global trade. - That framing positions assetization as both a technology story and a distribution story, with potential implications for who controls product design and access. - The authors also place the trend in a longer financial-history arc, alongside joint-stock companies, mutual funds and ETFs.

What’s next: - GenTwo is pitching the book as a guide for market participants trying to understand where investing is headed next. - The company is also using the release to underscore its own infrastructure role in product creation, which it says it has been building since 2018. - The broader thesis is that assetization is already underway across asset classes that many investors have not traditionally considered.

The bottom line: - The book argues that finance is entering a new phase where more assets can be turned into investable products, and more firms can help build them.